This week, Visit California (the state’s tourism marketing arm) revealed plans to launch a new online platform designed to promote Indigenous tourism destinations, experiences and enterprises in California.
Visit Native California will launch on VisitCalifornia.com in March 2023 with blog posts, suggested itineraries and podcasts that highlight opportunities for travelers to visit and learn more about California’s 109 federally recognized tribes and tribal communities.
The announcement was made at one of the centerpieces of tribal-based tourism in California, the Agua Caliente Cultural Plaza in downtown Palm Springs, which is set to open sometime early in 2023.
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Native Californian tourism
State officials and tribal leaders from across the state gathered for a press conference last week to discuss the new platform and call attention to a few of the destinations it will promote.
“Our Native cultures discovered, protected and preserved the